{"id":5601,"date":"2026-04-28T21:11:30","date_gmt":"2026-04-28T21:11:30","guid":{"rendered":"https:\/\/prodweb.sce.gob.ec\/sitio\/?page_id=5601"},"modified":"2026-04-28T21:13:34","modified_gmt":"2026-04-28T21:13:34","slug":"comunicado-oficial-no-009-2021","status":"publish","type":"page","link":"https:\/\/www.sce.gob.ec\/sitio\/comunicado-oficial-no-009-2021\/","title":{"rendered":"Comunicado Oficial No 009-2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5601\" class=\"elementor elementor-5601\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c81f e-flex e-con-boxed e-con e-parent\" data-id=\"b35c81f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca01ded elementor-widget elementor-widget-image\" data-id=\"ca01ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sce.gob.ec\/sitio\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"234\" height=\"300\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/logo.png\" class=\"attachment-medium size-medium wp-image-1547\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167666d elementor-widget elementor-widget-heading\" data-id=\"167666d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SUPERINTENDENCIA DE \nCOMPETENCIA ECON\u00d3MICA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9f742 e-flex e-con-boxed e-con e-parent\" data-id=\"6e9f742\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848d777 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"848d777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Men\u00fa\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Alternar men\u00fa\" aria-expanded=\"false\">\n\t\t\t<svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open e-font-icon-svg e-eicon-menu-bar\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\" tabindex=\"-1\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\" tabindex=\"-1\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\" tabindex=\"-1\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b48e52 e-flex e-con-boxed e-con e-parent\" data-id=\"8b48e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4b805 elementor-widget elementor-widget-heading\" data-id=\"3f4b805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicado Oficial No. 009 SCPM autoriz\u00f3 la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica entre GRUPO ESSITY y GRUPO FAMILIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351a6e4 e-flex e-con-boxed e-con e-parent\" data-id=\"351a6e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c688ee1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c688ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f13258 e-flex e-con-boxed e-con e-parent\" data-id=\"1f13258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ae54a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7ae54a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53b4255 e-flex e-con-boxed e-con e-parent\" data-id=\"53b4255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3a102 elementor-widget elementor-widget-text-editor\" data-id=\"ad3a102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">23 de junio de 2021<\/p><p style=\"text-align: center;\"><strong>COMUNICADO OFICIAL No. 009<\/strong><\/p><p>\u00a0<\/p><p><strong>La Superintendencia de Control del Poder de Mercado (SCPM) consider\u00f3 que la adquisici\u00f3n del 44,40% de las acciones de la compa\u00f1\u00eda colombiana Productos Familia S.A., que le otorga a Grupo Essity en el Ecuador el control exclusivo sobre Industrial Papelera Ecuatoriana S.A. INPAECSA y Productos Familia Sancela Ecuador S.A. no crea, modi\u001fca o refuerza su poder de mercado en el pa\u00eds.<\/strong><\/p><p>\u00a0<\/p><p>En cumplimiento con lo establecido en los art\u00edculos 15 y 16 de la Ley Org\u00e1nica de Regulaci\u00f3n y Control del Poder de Mercado, el 22 de abril de 2021, Essity Group Holdings B.V., notific\u00f3 a la SCPM, para su autorizaci\u00f3n previa, la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica, consistente en una oferta p\u00fablica de adquisici\u00f3n (OPA), a nivel internacional, a trav\u00e9s de la cual, pretende adquirir el 44,4% de las acciones de Productos Familia S.A., obteniendo un control exclusivo de esta empresa, tomando en cuenta que Grupo Essity en la actualidad ya es propietario del 50% del capital de esta compa\u00f1\u00eda, con lo cual se har\u00eda del 94,40%.<\/p><p>\u00a0<\/p><p>Essity Group Holdings B.V. es una empresa parte del Grupo Essity que se dedica a la fabricaci\u00f3n y comercializaci\u00f3n de productos de higiene, cuidado personal e institucional y tissue de consumo a nivel mundial. En Ecuador, Grupo Essity participa a trav\u00e9s de las compa\u00f1\u00edas Industrial Papelera Ecuatoriana S.A. INPAECSA, Productos Familia Sancela Ecuador S.A. y Ortop\u00e9dicos Futuro S.A.<\/p><p>\u00a0<\/p><p>Productos Familia S.A. es una compa\u00f1\u00eda colombiana que se dedica a la fabricaci\u00f3n y comercializaci\u00f3n de productos de cuidado, higiene y aseo con sus marcas Familia, Peque\u00f1\u00edn, Petys, Nosotras, Pomys, Tena y Familia Institucional que participa en Ecuador a trav\u00e9s de dos filiales: INPAECSA y Productos Familia Sancela Ecuador S.A. (Grupo Familia).<\/p><p>\u00a0<\/p><p>El 16 de junio de 2021, la Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia de la SCPM resolvi\u00f3 autorizar la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica notificada por Essity Group Holdings B.V, al considerar que la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica ser\u00eda inocua, debido a que no existe la posibilidad de que se generen cambios en la estructura de los siguientes mercados: i) Productos de papel suave a nivel nacional; ii) Productos para cuidado femenino a nivel nacional; iii) Productos para cuidado del beb\u00e9 a nivel nacional; iv) Productos para protecci\u00f3n de incontinencia a nivel nacional, v) Gel antibacterial a nivel nacional; mercados en los cuales participan las empresas involucradas en la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica.<\/p><p>\u00a0<\/p><p>La SCPM determin\u00f3 que el cambio de control conjunto a exclusivo de Productos Familia S.A., y de sus dos filiales ecuatorianas INPAECSA y Productos Familia Sancela Ecuador S.A. no modifica, crea o refuerza el poder de mercado, ni representa un riesgo a la libre concurrencia de los operadores econ\u00f3micos y a la competencia.<\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Superintendencia de Control del Poder de Mercado<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640b6d4 e-flex e-con-boxed e-con e-parent\" data-id=\"640b6d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06aac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f06aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87e9362 e-grid e-con-boxed e-con e-parent\" data-id=\"87e9362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1277ea5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1277ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png\" class=\"attachment-full size-full wp-image-1517\" alt=\"\" srcset=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png 1024w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-200x300.png 200w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-768x1152.png 768w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458dbda elementor-align-center elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"458dbda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Av.  de los Shyris N44-93 y R\u00edo Coca, Edificio Oca\u00f1a.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quito - Ecuador<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" 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href=\"https:\/\/www.youtube.com\/@CompetenciaEcuador\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056ca11 e-flex e-con-boxed e-con e-parent\" data-id=\"056ca11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4da6a3 elementor-icon-list--layout-inline elementor-tablet-align-center elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d4da6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a9 Superintendencia  de Competencia Econ\u00f3mica. Todos los derechos reservados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SUPERINTENDENCIA DE COMPETENCIA ECON\u00d3MICA Comunicado Oficial No. 009 SCPM autoriz\u00f3 la operaci\u00f3n de concentraci\u00f3n econ\u00f3mica entre GRUPO ESSITY y GRUPO FAMILIA 23 de junio de 2021 COMUNICADO OFICIAL No. 009 \u00a0 La Superintendencia de Control del Poder de Mercado (SCPM) consider\u00f3 que la adquisici\u00f3n del 44,40% de las acciones de la compa\u00f1\u00eda colombiana Productos Familia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-5601","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/comments?post=5601"}],"version-history":[{"count":4,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5601\/revisions"}],"predecessor-version":[{"id":5605,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5601\/revisions\/5605"}],"wp:attachment":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/media?parent=5601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}