{"id":5166,"date":"2026-04-27T20:55:27","date_gmt":"2026-04-27T20:55:27","guid":{"rendered":"https:\/\/prodweb.sce.gob.ec\/sitio\/?page_id=5166"},"modified":"2026-07-22T17:08:32","modified_gmt":"2026-07-22T17:08:32","slug":"comunicado-oficial-no-007-2022","status":"publish","type":"page","link":"https:\/\/www.sce.gob.ec\/sitio\/comunicado-oficial-no-007-2022\/","title":{"rendered":"Comunicado Oficial No 007-2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5166\" class=\"elementor elementor-5166\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c81f e-flex e-con-boxed e-con e-parent\" data-id=\"b35c81f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca01ded elementor-widget elementor-widget-image\" data-id=\"ca01ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sce.gob.ec\/sitio\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"234\" height=\"300\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/logo.png\" class=\"attachment-medium size-medium wp-image-1547\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167666d elementor-widget elementor-widget-heading\" data-id=\"167666d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SUPERINTENDENCIA DE \nCOMPETENCIA ECON\u00d3MICA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9f742 e-flex e-con-boxed e-con e-parent\" data-id=\"6e9f742\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848d777 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"848d777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Men\u00fa\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Alternar men\u00fa\" aria-expanded=\"false\">\n\t\t\t<svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open e-font-icon-svg e-eicon-menu-bar\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\" tabindex=\"-1\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\" tabindex=\"-1\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\" tabindex=\"-1\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b48e52 e-flex e-con-boxed e-con e-parent\" data-id=\"8b48e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4b805 elementor-widget elementor-widget-heading\" data-id=\"3f4b805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicado Oficial No. 007 La SCPM sancion\u00f3 a CLOROX DEL ECUADOR S.A. ECUACLOROX \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351a6e4 e-flex e-con-boxed e-con e-parent\" data-id=\"351a6e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c688ee1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c688ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f13258 e-flex e-con-boxed e-con e-parent\" data-id=\"1f13258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ae54a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7ae54a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53b4255 e-flex e-con-boxed e-con e-parent\" data-id=\"53b4255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3a102 elementor-widget elementor-widget-text-editor\" data-id=\"ad3a102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">21 de abril de 2022<\/p><p style=\"text-align: center;\"><strong>COMUNICADO OFICIAL No. 007<\/strong><\/p><p>La Superintendencia de Control del Poder de Mercado\u00a0<strong>(SCPM) mult\u00f3<\/strong>\u00a0al operador econ\u00f3mico\u00a0<strong>CLOROX DEL ECUADOR S.A. ECUACLOROX con USD 21 672,10<\/strong>\u00a0y determin\u00f3 el cumplimiento de medidas correctivas\u00a0<strong>por incurrir en actos de competencia desleal<\/strong>\u00a0en la modalidad de enga\u00f1o.<\/p><p>Frente a la denuncia presentada por el operador econ\u00f3mico RECKITT, la Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales de la SCPM inici\u00f3 una investigaci\u00f3n por presuntos actos de enga\u00f1o, de conformidad con el numeral 2 del art\u00edculo 27 de la Ley Org\u00e1nica de Regulaci\u00f3n y Control del Poder de Mercado (LORCPM), particularmente,\u00a0<strong>por la publicidad utilizada por este operador econ\u00f3mico en la promoci\u00f3n de su producto Clorox Quitamanchas Blanco Supremo.<\/strong><\/p><p>Una vez que se agot\u00f3 la etapa de investigaci\u00f3n y de prueba,\u00a0<strong>se atribuy\u00f3 la responsabilidad del operador econ\u00f3mico CLOROX DEL ECUADOR S.A. ECUACLOROX en el cometimiento de actos de enga\u00f1o<\/strong>, al utilizar en la etiqueta de su envase las frases: \u201cPara todo tipo de telas\u201d, \u201cPara todo tipo de telas: Delicados\u201d y \u201cPara que limpiar todas tus telas blancas no sea un tema m\u00e1s en tu cabeza\u201d, mientras que en el reverso se incluye un texto que se\u00f1ala: \u201cNo utilizar sobre prendas de lana, seda o cuero\u201d. Se concluy\u00f3 que la presentaci\u00f3n de la informaci\u00f3n de CLOROX es contradictoria y conduce al error, porque mientras las frases principales exponen la propiedad absoluta del producto, es decir sirve para todo tipo de telas, en el reverso de la etiqueta se niega esa propiedad, por tanto, esta no constituye una indicaci\u00f3n, sino una limitaci\u00f3n de la cualidad del producto.<\/p><p>De forma complementaria, se determin\u00f3 que el operador\u00a0<strong>false\u00f3 la competencia porque utiliz\u00f3 un mecanismo contrario a los usos y costumbres honestos para aprovecharse y beneficiarse del mercado<\/strong>, generando en este una reducci\u00f3n del dinamismo competitivo.<\/p><p>Mediante Resoluci\u00f3n de 15 de marzo de 2022, la Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia (CRPI) de la SCPM resolvi\u00f3 que el operador econ\u00f3mico\u00a0<strong>CLOROX DEL ECUADOR S.A. ECUACLOROX cometi\u00f3 una falta grave al realizar actos de competencia desleal<\/strong>\u00a0en la modalidad de enga\u00f1o, de conformidad con el numeral 2 del art\u00edculo 27 de la LORCPM, y determin\u00f3 una multa de USD 21 672,10. Adem\u00e1s, impuso las siguientes medidas correctivas:\u00a0<strong>(i) Retirar el stock<\/strong>\u00a0de cualquier tipo de envase del quitamanchas blanco supremo que contenga el mensaje \u201cpara todo tipo de telas\u201d; y,\u00a0<strong>(ii)<\/strong>\u00a0Presentar ante la CRPI, la\u00a0<strong>suscripci\u00f3n y adhesi\u00f3n a su normativa interna un programa de Compliance en Competencia<\/strong>, el cual regir\u00e1 las actividades productivas y publicitarias que aplique el operador econ\u00f3mico sobre sus productos.<\/p><p>La SCPM ratifica su compromiso de control y vigilancia ante el cometimiento de las conductas desleales que falseen el r\u00e9gimen de competencia en el mercado ecuatoriano y conmina a los operadores a realizar sus actividades econ\u00f3micas bajo un esquema de competencia honesta y de buena fe.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-5168 size-full\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/gra\u0301fico-COMUNICADO-007-21-ABR-41-1024x352-1.png\" alt=\"\" width=\"1024\" height=\"352\" srcset=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/gra\u0301fico-COMUNICADO-007-21-ABR-41-1024x352-1.png 1024w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/gra\u0301fico-COMUNICADO-007-21-ABR-41-1024x352-1-300x103.png 300w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/gra\u0301fico-COMUNICADO-007-21-ABR-41-1024x352-1-768x264.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>Para m\u00e1s informaci\u00f3n sobre la Resoluci\u00f3n de la Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia de la SCPM puede descargar el siguiente enlace: <a href=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/Resolucion-15-03-2022-EXP-SCPM-CRPI-042-2021-Version-no-confidencial-y-publicas.pdf\">https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/Resolucion-15-03-2022-EXP-SCPM-CRPI-042-2021-Version-no-confidencial-y-publicas.pdf<\/a><\/p><p style=\"text-align: center;\"><strong>Superintendencia de Control del Poder de Mercado<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640b6d4 e-flex e-con-boxed e-con e-parent\" data-id=\"640b6d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06aac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f06aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87e9362 e-grid e-con-boxed e-con e-parent\" data-id=\"87e9362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1277ea5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1277ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png\" class=\"attachment-full size-full wp-image-1517\" alt=\"\" srcset=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png 1024w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-200x300.png 200w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-768x1152.png 768w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458dbda elementor-align-center elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"458dbda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Av.  de los Shyris N44-93 y R\u00edo Coca, Edificio Oca\u00f1a.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quito - Ecuador<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">+593 2 395 6010<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0aca96 e-grid-align-right e-grid-align-tablet-right e-grid-align-mobile-center elementor-widget-mobile__width-inherit elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"e0aca96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-3f1b7ac\" href=\"https:\/\/www.facebook.com\/CompetenciaEcuador\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-5c0ce3c\" href=\"https:\/\/www.instagram.com\/competencia_ec\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"aaf4d88f-6908-42b9-b3d6-5d6a3ec06a43\" data-name=\"Layer 1\" width=\"27\" height=\"26\" viewBox=\"0 0 27 26\"><path d=\"M26.9922,13.12c0-1.952.0071-3.904-.0054-5.856a7.4912,7.4912,0,0,0-.12-1.3338,6.9762,6.9762,0,0,0-2.4989-4.1911,7.3149,7.3149,0,0,0-4.73-1.7279c-4.031-.02-8.0623-.0061-12.0935-.0071a7.347,7.347,0,0,0-3.6653.907,6.9367,6.9367,0,0,0-3.85,6.2265C-.025,11.0332.0121,14.93.0169,18.8272a6.5069,6.5069,0,0,0,.8908,3.3475A7.2785,7.2785,0,0,0,7.419,25.9708c4.0565.0558,8.1145.0148,12.1719.0131a7.6378,7.6378,0,0,0,4.9015-1.8408,6.9218,6.9218,0,0,0,2.4928-5.276C27.0143,16.9517,26.9915,15.0354,26.9922,13.12ZM13.4174,20.21a7.3625,7.3625,0,0,1-7.4061-7.2182,7.3505,7.3505,0,0,1,7.4992-7.2115,7.3516,7.3516,0,0,1,7.4852,7.2146A7.37,7.37,0,0,1,13.4174,20.21ZM22.4962,5.7791a1.48,1.48,0,0,1-1.5005-1.4476,1.5014,1.5014,0,0,1,3-.0009A1.481,1.481,0,0,1,22.4962,5.7791Z\" transform=\"translate(0 0)\" style=\"fill-rule:evenodd\"><\/path><path d=\"M13.4969,8.3571a4.7331,4.7331,0,0,0-4.8183,4.6445,4.74,4.74,0,0,0,4.8241,4.6413,4.74,4.74,0,0,0,4.8187-4.6466A4.7342,4.7342,0,0,0,13.4969,8.3571Z\" transform=\"translate(0 0)\" style=\"fill-rule:evenodd\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-d318016\" href=\"https:\/\/x.com\/Competencia_Ec\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-db563fe\" href=\"https:\/\/www.youtube.com\/@CompetenciaEcuador\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056ca11 e-flex e-con-boxed e-con e-parent\" data-id=\"056ca11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4da6a3 elementor-icon-list--layout-inline elementor-tablet-align-center elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d4da6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a9 Superintendencia  de Competencia Econ\u00f3mica. Todos los derechos reservados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SUPERINTENDENCIA DE COMPETENCIA ECON\u00d3MICA Comunicado Oficial No. 007 La SCPM sancion\u00f3 a CLOROX DEL ECUADOR S.A. ECUACLOROX 21 de abril de 2022 COMUNICADO OFICIAL No. 007 La Superintendencia de Control del Poder de Mercado\u00a0(SCPM) mult\u00f3\u00a0al operador econ\u00f3mico\u00a0CLOROX DEL ECUADOR S.A. ECUACLOROX con USD 21 672,10\u00a0y determin\u00f3 el cumplimiento de medidas correctivas\u00a0por incurrir en actos de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-5166","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/comments?post=5166"}],"version-history":[{"count":7,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5166\/revisions"}],"predecessor-version":[{"id":12132,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/5166\/revisions\/12132"}],"wp:attachment":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/media?parent=5166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}