{"id":4588,"date":"2026-04-26T20:10:36","date_gmt":"2026-04-26T20:10:36","guid":{"rendered":"https:\/\/prodweb.sce.gob.ec\/sitio\/?page_id=4588"},"modified":"2026-07-22T17:16:40","modified_gmt":"2026-07-22T17:16:40","slug":"comunicado-oficial-no-006-2023","status":"publish","type":"page","link":"https:\/\/www.sce.gob.ec\/sitio\/comunicado-oficial-no-006-2023\/","title":{"rendered":"Comunicado Oficial No 006-2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4588\" class=\"elementor elementor-4588\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c81f e-flex e-con-boxed e-con e-parent\" data-id=\"b35c81f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca01ded elementor-widget elementor-widget-image\" data-id=\"ca01ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sce.gob.ec\/sitio\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"234\" height=\"300\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/logo.png\" class=\"attachment-medium size-medium wp-image-1547\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167666d elementor-widget elementor-widget-heading\" data-id=\"167666d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SUPERINTENDENCIA DE \nCOMPETENCIA ECON\u00d3MICA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9f742 e-flex e-con-boxed e-con e-parent\" data-id=\"6e9f742\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848d777 elementor-nav-menu__align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"848d777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Men\u00fa\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Alternar men\u00fa\" aria-expanded=\"false\">\n\t\t\t<svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open e-font-icon-svg e-eicon-menu-bar\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-848d777\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1551\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Inicio<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-163\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/somos-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Somos SCE<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1949\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/home\/\" class=\"elementor-item\" tabindex=\"-1\">Agregadores de Valor<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1984\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicpd\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Pr\u00e1cticas Desleales<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-14\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inicapmapr\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Investigaci\u00f3n y Control de Abuso del Poder de Mercado, Acuerdos y Pr\u00e1cticas Restricitivas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1958\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/incce\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de Control de Concentraciones Econ\u00f3micas<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-2194\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/inac\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Intendencia Nacional de  Abogac\u00eda de la Competencia<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1965\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/crpi\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Comisi\u00f3n de Resoluci\u00f3n de Primera Instancia<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-1559\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/resoluciones-sce\/\" class=\"elementor-item\" tabindex=\"-1\">Resoluciones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-160\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/prensa-2\/\" class=\"elementor-item\" tabindex=\"-1\">Prensa<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-161\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/servicios\/\" class=\"elementor-item\" tabindex=\"-1\">Servicios Ciudadanos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-162\"><a href=\"https:\/\/www.sce.gob.ec\/sitio\/contactos\/\" class=\"elementor-item\" tabindex=\"-1\">Cont\u00e1ctenos<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b48e52 e-flex e-con-boxed e-con e-parent\" data-id=\"8b48e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4b805 elementor-widget elementor-widget-heading\" data-id=\"3f4b805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicado Oficial No. 006 SCE recomienda modificar normativa que contiene definici\u00f3n de bebidas de moderaci\u00f3n por grado alcoh\u00f3lico de aplicaci\u00f3n para eventos p\u00fablicos y\/o deportivos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351a6e4 e-flex e-con-boxed e-con e-parent\" data-id=\"351a6e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c688ee1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c688ee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f13258 e-flex e-con-boxed e-con e-parent\" data-id=\"1f13258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ae54a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7ae54a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53b4255 e-flex e-con-boxed e-con e-parent\" data-id=\"53b4255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3a102 elementor-widget elementor-widget-text-editor\" data-id=\"ad3a102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">08 de junio de 2023<\/p><p style=\"text-align: center;\"><strong>COMUNICADO OFICIAL No. 006<\/strong><\/p><p>La Direcci\u00f3n Nacional de Promoci\u00f3n de la Competencia de la\u00a0<a href=\"https:\/\/www.sce.gob.ec\/sitio\/comunicado-oficial-no-005-2023\/\">Superintendencia de Competencia Econ\u00f3mica (SCE)<\/a>\u00a0trabaj\u00f3 en un Informe de Barreras Normativas respecto del art\u00edculo 69 del Reglamento Sustitutivo al Reglamento General de la Ley del Deporte, Educaci\u00f3n F\u00edsica y Recreaci\u00f3n, en donde se definen a las bebidas de moderaci\u00f3n como aquellas que tengan un grado alcoh\u00f3lico menor a 5.<\/p><p>En el Informe se concluy\u00f3 que:<\/p><ol><li>Dicha definici\u00f3n podr\u00eda limitar la participaci\u00f3n en m\u00faltiples eventos p\u00fablicos de algunos operadores econ\u00f3micos que produzcan bebidas con un grado alcoh\u00f3lico superior a mencionado nivel;<\/li><li>La Presidencia de la Rep\u00fablica tiene la potestad reglamentaria para emitir el cuerpo normativo en donde se encuentra la definici\u00f3n de bebidas de moderaci\u00f3n; sin embargo, el objeto del Reglamento, que es promulgar el deporte, educaci\u00f3n f\u00edsica y recreaci\u00f3n, no guarda relaci\u00f3n con la medida propuesta para alcanzarlo, es decir, la definici\u00f3n de una bebida de moderaci\u00f3n seg\u00fan su grado alcoh\u00f3lico, por ende, dicha medida se configurar\u00eda en una barrera normativa de entrada y permanencia en el mercado.<\/li><\/ol><p>Con base en las conclusiones del Informe, esta Superintendencia recomienda a la Presidencia de la Rep\u00fablica, a los Ministerios del Deporte, de Gobierno y de Salud, y al Servicio Ecuatoriano de Normalizaci\u00f3n INEN:<\/p><ol><li>Que se considere modificar el art\u00edculo 69 del Reglamento, dado que su definici\u00f3n de bebidas de moderaci\u00f3n se constituir\u00eda como una barrera normativa, porque no se presentar\u00eda como un mecanismo adecuado para prevenir el consumo de bebidas alcoh\u00f3licas en eventos p\u00fablicos, as\u00ed como que podr\u00eda perjudicar el derecho a ejercer actividades econ\u00f3micas por parte de ciertos agentes del mercado.<\/li><li>Que desde la Presidencia de la Rep\u00fablica se coordinen reuniones de trabajo en las que participen entidades p\u00fablicas que han emitido norma o que ejecutan atribuciones relacionadas a una definici\u00f3n de bebidas de moderaci\u00f3n, siendo estas el Ministerio de Gobierno y el del Deporte. Y as\u00ed tambi\u00e9n invitar al Ministerio de Salud y al INEN, dado que son los entes de la Funci\u00f3n Ejecutiva encargados, respectivamente, de la salud p\u00fablica y de la reglamentaci\u00f3n t\u00e9cnica de los productos.<\/li><li>Que cualquier categorizaci\u00f3n o definici\u00f3n que involucre a bebidas alcoh\u00f3licas (incluidas aquellas que podr\u00edan ser calificadas como de moderaci\u00f3n) sean concebidas solamente en reglamentos t\u00e9cnicos emitidos por el INEN que cuentan con car\u00e1cter de obligatorio cumplimiento, y que el resto de regulaciones de la Funci\u00f3n Ejecutiva se adapten a tales normativas.<\/li><\/ol><p>M\u00e1s informaci\u00f3n:\u00a0<a href=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/Informe-de-analisis-de-barreras-normativas-%E2%80%93-caso-cerveza-VP.pdf\">Informe de an\u00e1lisis de barreras normativas caso \u201ccervezas\u201d<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2026\/04\/Recomendacion-SCPM-DS-2023-02.pdf\">Recomendaci\u00f3n No. SCPM-DS-2023-02<\/a><\/p><p style=\"text-align: center;\"><strong>Superintendencia de Competencia Econ\u00f3mica<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640b6d4 e-flex e-con-boxed e-con e-parent\" data-id=\"640b6d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f06aac elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f06aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87e9362 e-grid e-con-boxed e-con e-parent\" data-id=\"87e9362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1277ea5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1277ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png\" class=\"attachment-full size-full wp-image-1517\" alt=\"\" srcset=\"https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia.png 1024w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-200x300.png 200w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-768x1152.png 768w, https:\/\/www.sce.gob.ec\/sitio\/wp-content\/uploads\/2025\/09\/comp_ia-683x1024.png 683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458dbda elementor-align-center elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"458dbda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Av.  de los Shyris N44-93 y R\u00edo Coca, Edificio Oca\u00f1a.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quito - Ecuador<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" 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href=\"https:\/\/www.instagram.com\/competencia_ec\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\"><\/span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"aaf4d88f-6908-42b9-b3d6-5d6a3ec06a43\" data-name=\"Layer 1\" width=\"27\" height=\"26\" viewBox=\"0 0 27 26\"><path 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e-parent\" data-id=\"056ca11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4da6a3 elementor-icon-list--layout-inline elementor-tablet-align-center elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d4da6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a9 Superintendencia  de Competencia Econ\u00f3mica. Todos los derechos reservados.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SUPERINTENDENCIA DE COMPETENCIA ECON\u00d3MICA Comunicado Oficial No. 006 SCE recomienda modificar normativa que contiene definici\u00f3n de bebidas de moderaci\u00f3n por grado alcoh\u00f3lico de aplicaci\u00f3n para eventos p\u00fablicos y\/o deportivos 08 de junio de 2023 COMUNICADO OFICIAL No. 006 La Direcci\u00f3n Nacional de Promoci\u00f3n de la Competencia de la\u00a0Superintendencia de Competencia Econ\u00f3mica (SCE)\u00a0trabaj\u00f3 en un Informe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-4588","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/comments?post=4588"}],"version-history":[{"count":16,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/4588\/revisions"}],"predecessor-version":[{"id":12148,"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/pages\/4588\/revisions\/12148"}],"wp:attachment":[{"href":"https:\/\/www.sce.gob.ec\/sitio\/wp-json\/wp\/v2\/media?parent=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}